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BUSINESS GEOGRAPHICS

Geography plays an important role in nation’s progress. In the current generation of towering competition, merely local model of business is not sufficient. People are captivating their business model at global level utilizing the geographic techniques in finest way. Business geographics is a field that uses geographic techniques and tools to accomplish a variety of tasks important to the world of business, marketing, and ideal site selection.

Today in the era of the global business the most significant tool used in business geographics is geographic information system also known as GIS. Business geographics makes use of GIS for customer mapping, sales analyzing, site selection, marketing plans etc. Business geographics helps businesses to explore the geographic pattern in their sales. This analysis helps business managers in identifying various areas in which people buy products.

Polosoft Technologies Pvt. Ltd provides business geographic services that aids in creation of marketing plans. With the help of these services, businesses which have been setup can be efficiently advertised to its target market. The competent sale of products and services to people is an important part of world’s economy. Business geographics in charge of locating and selling such goods are doing it in best possible way.

The Fast Moving Consumer Goods abbreviated as FMCG is one of the most emerging and continuously developing industry. Catering to vast and varied audiences of urban as well as rural areas, this industry has to deal with both slow economic recovery and long-running shifts. In addition, the global competition also adds a complex component like increased consolidation and competition in trade, new growth opportunities and sales channels, and critical necessity for efficient supply chain and cost optimization.

Companies dealing in FMCG industry seek for accurate, timely market research, effective, targeted marketing campaigns and an efficient distribution network to sustain the dynamics of this industry.

PoloSoft Technolgoies Pvt Ltd can succor FMCG industry by providing services such as:

  • Executive Analysis
  • Sales Order Performance Analysis
  • Product Performance Analysis
  • Region Wise Analysis
  • Sales office Performance Analysis
  • Financial, Customer, Supply Chain, Operations, Sales and Marketing, Distribution, Material Consumption and Product Order vs Delivery Analysis.

PoloSoft Technolgoies Pvt Ltd, can help FMCG companies to manage and provide accurate data. This empowers the decision makers in taking quick and better decisions as well as blueprint correct marketing strategies.

IT solutions have found its root in each and every field and healthcare sector is not an exception to the rule. Till date, the healthcare industry was going very slow in the implementation of healthcare it solutions for the very reason that the industry depends more on individual knowledge and judgment. It is true that information technology can not be a substitute for human brains; however, it can prove to be a very useful tool or aid in performing various tasks.

Healthcare it solutions can prove to be of great help all across the entire healthcare industry:

Healthcare Diagnostics - Proper and timely diagnosis plays a very important role in the treatment and recovery of the patient. If a diagnostic tool is available to the healthcare professional that is equipped with advanced healthcare software, the task of diagnosing a disease would become much easier. Healthcare it solutions are playing a very crucial role in the field of healthcare diagnostics, the trend is catching up and there is lot to come.

Healthcare Treatment - Once the disease is diagnosed it has to be treated in the right manner. Availability of advanced new age tools can make the task of treating a patient much easier. Advanced radiation, surgical and other medical equipments that are equipped with cutting-edge software is providing a new route to the over all treatment process. Use of healthcare it solutions has made possible the treatment of a no. of diseases till date that was not available to the mankind.

Healthcare Billing - Healthcare it solutions not only plays a crucial role in the diagnosis and treatment of the patient. However, it also plays an important role in the healthcare billing sector. Once the services are provided the patient needs to be billed by the healthcare professional / hospital. The process may seem to be very easy, however, in real practice it involves a step ladder process to be followed including providing codes and various formalities. The task is tedious and time consuming, the manual process often results into a no. errors, here comes the role of healthcare it solutions in the billing process.

A fully-functional billing system especially designed for the healthcare industry, taking into consideration the industry requirements, can prove to be of great help and support to the medical professionals as well as hospital setups. The billing system makes the overall process of entering data as per the guidelines, data processing and bill generation an easily manageable task.

Healthcare Claims Processing - Healthcare costs are rising and so is the need for health insurance. Entering data, forwarding claims and getting them processed is a time consuming process... it is believed that healthcare professionals spend maximum time on this issue, which otherwise could be utilized for providing quality service to the patients. Healthcare it solutions like an advanced claims processing system could come handy in this situation. It ensures to speed up the over all process and helps to make it an easily manageable task.

Healthcare Record Maintenance - Once the healthcare services are delivered including billing and claims processing, it is not an end to the road. The most important task starts from here - patient record maintenance is a very important activity that every healthcare professional has to take care of. Patient records are maintained for future use by healthcare professionals. In case of any ailment in the future, the patient records are referred by doctors that help them to diagnose the disease. In case patient records are not maintained in the right manner or they can not be accessed under circumstances of emergency; it could be a life threatening condition for the patient.

Healthcare it solutions by way of an advanced emr system is making life easy for both healthcare professionals as well as patients. The system helps to store the patient data in a systematic manner, which can be accessed at any point of time by any registered healthcare professional. The availability of detailed patient data at the right time ensures better diagnosis and timely treatment.

Given steady advances in location reporting engines, several years ago two additional problems (ungeocoded data and inaccurately geocoded data) were surmounted enabling large retail organizations to not only to track their customers both demographically and physically, typically via exit surveys and loyalty programs, but also to identify and attract them. To increase competitiveness, most national organizations have begun using geocoding and new mapping technologies, complementing existing location-based analysis tools and creating major efficiencies in-house.

Geocoding is deemed vital nowadays to governments that require socio-economic data for decision- making; their agencies and various departments have spent millions refining this process. In fact, technological advances in geocoding have clearly demonstrated a positive impact on several industries over the past decade. For instance, fleet managers and dispatchers have access to geographic information made possible by geocoding initiatives, and emergency personnel such as police, firefighters and ambulances, depend on mobile GPS devices to more accurately and easily respond to crises.

Early adopters of GPS technology included taxi companies, using it to more easily move between addresses. Whereas wildlife biologists also use GPS technology to track and map the movements of animals, birds and fish. Today consumers use GPS-enabled devices to quickly obtain real-time directions while operating their motor vehicles.

The focus of this paper is geocoding of location data and, when combined with analytics and mapping technologies, its impact on Retail. Geocoding is the process of deriving the position of a location in any standard geographical notation. The most well-known form of geocoding is latitude and longitude.

Address information is one of the most common attributes of data stored in a business data repository, and examples of such data can be addresses of employees, store locations of retail chains, customer addresses (via catalogues) and sales of a product. Sales of a product can be linked with an address through a loyalty card, on which they collect points for each product purchased. This card contains the address of the customer and so geographic data on sales is collected.

This data facilitates data mining using algorithms such as market-basket analysis by geography, and using the same data in spatial form, one can analyze consumption of any particular product in an area.

The basic elements of geospatial data, all map elements (reflecting objects, physical and virtual) on the surface of the earth (and sometimes beneath it) can be stored and expressed as points, lines, or polygons. It is the role of the geospatial software to combine these in an eye-readable expression (first on the screen, and then on paper). Complementing yet another application for Fleet and Logistics managers, geospatial technology also enabled sophisticated analysis using these elements, like calculating shortest distance routing.

Most maps are composed of several kinds of geographical objects. As the objects are digitized, they are stored in distinct tables, one table for each class of objects. Geographic Information System (GIS) software takes the data in these tables, and constructs a “layer” containing just those objects. The sequencing of layers can be significant; objects in higher layers often visually cover part of objects on lower layers.

Information about business relationships (customers, vendors, outlets, competitors) includes a variety of traditionally tabular facts: age, first contact date, scope of business, and potential for future revenue. Where they are located is also valuable information. The proximity of a customer to a retail outlet (and to a competitor’s location) is very valuable information for business analysts. Geospatial data and GIS tools can tell retailers where things are, instantly, and how close they are to each other

Understanding Customers Using GIS

Understanding where their customers are enables retail managers to better serve them. Retail analysts gain a deeper understanding of customer behaviour and purchasing preferences by including location technology and demographic data. This intelligence is leveraged to increase profitability and realize greater ROI from other initiatives, and to launch expansion strategies.

To get the most out of a location-based geocoding system, retailers must first collect at least the most basic geographic information from customers, such as a postal code, at the store level. Preferably the information includes a name and address, the products they purchased and the costs of the products. This information can then be linked with geodemographic information to bring new and meaningful insight into these purchases.

During the development of any retailersʼ marketing plan, topping the wish list is a desire to know what specific groups of customers were the most historically profitable and therefore deserve a stronger focus and higher marketing budget. Retailers already using customer-modeling applications can apply geodemographic data to tie existing information to supplement neighbourhood demographic data. This provides an ideal understanding of where the most profitable customer clusters are located and what they are like in terms of demographics, based on census data, and lifestyle habits.

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